ASB - Fasta

We needed to find a way for ASB to connect, engage and provide value for participants of the ASB Auckland Marathon. So we decided to help runners get over the finish line by giving them the two things everyone needs when they’re preparing for a big race: carbohydrates and motivation.

Introducing ASB Fasta: a new brand of tagliatelle that carries motivational messages on every strand. The box itself can also be personalised with a message of support from your loved-ones. Buon apetito...

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