Ian Sweeney

Dark Sky

I developed the written narrative and storytelling elements in collaboration with cultural experts and project partners. Working with ThoughtFull, Ngāi Tahu Tourism, Professor Rangi Matamua and the University of Canterbury, I helped shape the brand story and visitor experience for Dark Sky Project — a world-class tourism attraction at Lake Tekapō blending science, Māori starlore and environmental preservation.

The work included brand narrative development, tour scripting and interpretive storytelling woven through the full visitor experience.

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