Air New Zealand – Head of Safety Videos

Air New Zealand’s It’s Kiwi Safety video was polarising – to put it mildly. But before the airline pulled it from its aircrafts, we were briefed to create a social post that acknowledged the strong opinions that people had about the video.

We wrote a humorous job ad for a new Head of Safety Videos at Air New Zealand. This simple social response got a huge amount of attention and was picked up by every major publication in New Zealand.

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