Pathfinder
I developed the brand narrative, tone of voice and content in collaboration with the project team. Working with ThoughtFull, I helped reshape Pathfinder’s brand positioning and storytelling to support its growth as an ethical investing platform. The work focused on helping Pathfinder articulate its purpose and values while retaining the authenticity that resonated with its members.
The project included brand narrative development, tone of voice creation, content strategy and writing across brand touchpoints, helping Pathfinder stand out in a competitive category while staying true to its mission.
